Rodney Evely

The Three Economic Levers Every CEO Ignores Keynote Presentation by Rodney C. Evely, FCMC This deck is the visual backbone of Rodney's signature keynote — a high-impact, boardroom-grade presentation designed for corporate leadership conferences, CEO forums, and executive retreats. Built across 11 slides, the presentation takes audiences on a structured journey from the problem every leader recognizes — a strategy that looks right but isn't landing — through the three economic frameworks that close the gap between good ideas and great decisions. What the deck covers: — The moment of strategic misalignment that most leaders experience but few can diagnose — A deep-dive into all three economic levers: Market Sizing & Addressability, Unit Economics & Contribution Margin, and Competitive Intelligence & Positioning — Real case studies with before-and-after results — including a software firm that grew average deal size from $2,650 to $45K–$140K, and an $85M manufacturer that identified an 18% margin improvement opportunity — Client testimonials from CEOs, COOs, and board chairs — A full menu of five available keynote topics with investment levels Design: The deck uses a premium navy and gold palette with Georgia serif headers, data-rich layouts, and icon-driven visuals — consistent with the calibre of audience it's built for. Format: Microsoft PowerPoint (.pptx) · 16:9 widescreen · 11 slides Duration: Supports half-day to full-day keynote delivery Audience: Corporate boards, C-suite executives, conference and association organizers