Ryan Berman

52% of the Fortune 500 since 2000 are extinct. Half of the S&P 500 is predicted to be replaced over the next decade and 9000 brands will revolve on and off the Fortune 500 over the next six decades. Yet, there's a lack of urgency across most organizations to address these callous realities. Ryan Berman shares his 5 step method on how any being or brand can side-step stasis, liberate from competition and deliver a game changing Return On Courage.

Ryan’s work has been held up on the floor of Congress. He has written and executive produced a documentary premiered at SXSW. He devised a “Hall of Fan” for Major League Baseball and reinvented the look of our US Olympic Ski & Snowboard Team. This session showcases how the most courageous ideas move people, products, and culture. And the rest, in this media-obese world we live in, fade away with the noise. The audience will learn how stories and emotion nestled in these ideas is the only way to change behavior. No feel. No deal.

Courage (noun): the mental or moral strength to venture, persevere, and withstand danger, fear, or difficulty. Ryan Berman has devoted the last three years interviewing many of the most courageous people and leaders on the planet. Through this experience, he learned that the companies that win share courageousness as a trait. Berman unveils how every brand on the planet rests somewhere between a Coward Brand and a Courage Brand. The presentation culminates with ways for the audience to take action today to transform into a Courage Brand.