Sameer Khan

Attribution" is no longer a buzzword, but a business imperative. It's also tricky at best to get right, with many companies struggling to effectively gather and analyze attribution data. In this session, we will dive into attribution challenges and provide a plan of action to surface key insights you'll need to evolve your marketing campaigns. You will learn how Alert Logic's award-winning marketing operations team was able to partner with Sales and Finance to implement a companywide attribution model. Sameer will share the steps you need to take to successfully implement an attribution model, and the lessons he learned going through the process. Session takeaways include: - how to successfully navigate the attribution conversation with sales and finance. - precise steps you can take to implement a companywide attribution model. - best practices for attribution technology and reporting and thing to avoid.

The Big Data phenomenon was all about the collection of masses and masses of data: it was a technology challenge. But for most of us, this is no longer a problem – we know how to collect the data – the challenge now is one of processing the data, to make smart data work for marketing. Econsultancy, reports only 25% of the organizations are able to make proactive use of digital data to drive business outcomes. Join me to learn how to decipher the big data code and put it to action to improve digital marketing and analytics performance.