Sarah Tourville

Everybody knows the tech and media industries are innovative and progressive, right? Until you know – at the top levels – they aren’t. It’s time to bridge the gap on gender equality. According to Scientific American, decades of research by organizational scientists, psychologists, sociologists, economists and demographers show that socially diverse groups (that is, those with a diversity of race, ethnicity, gender and sexual orientation) are more innovative than homogeneous groups. It seems obvious that a group of people with diverse individual expertise would be better than a homogeneous group at solving complex, nonroutine problems. It is less obvious that social diversity should work in the same way—yet the science shows that it does. These hard-working, passionate, pioneering women reflect on how they rose through the ranks and how we can all move, collectively, forward. The case is clear, diversity will give your company a competitive edge.