Sun Yi

Nov 21, 2022
Have you ever thought you were so right about something that you didn't consider other people's perspectives? Do you believe it's possible to change someone's mind? Sun talks about what it took for him to take a step back and change his own mind, and how that started to change the minds of others around him. Sun Yi is the Founder & Principal of Night Owls, an award-winning digital branding and marketing agency headquartered in NYC. With over 20 years of experience working in digital branding, Sun has helped build brands go from virtual zero revenue to $1 billion. Sun has a passion for personal brands and has worked with bestselling authors as well as world-renowned public speakers and entrepreneurs. He also loves to help personal brands grow by creating content on Instagram. In his personal time, Sun enjoys yoga, audiobooks, youtube, and motorcycles. This talk was given at a TEDx event using the TED https://www.youtube.com/watch?v=yeMyFxpbNrE&t=208s&ab_channel=TEDxTalks

What does Elon Musk, Richard Branson, and Kylie Jenner have in common and what does it say about the future of branding?

With TikTok, Reels, and YouTube Shorts dominating social media, it's clear that everyone's attention span is getting shorter by the day. In this talk, I'm going to break down what micro-storytelling is, how to structure a micro-story, and the key ingredients required to go viral.
https://panelpicker.sxsw.com/vote/128392