Suzanne Tulien

PROBLEM: Most businesses don't realize that becoming a world-class brand doesn't mean having to have a world-class marketing budget! SOLUTION: - Learn the SECRETS of how your customers REALLY make buying decisions. - Understand why and how your employees are your secret weapon. - Why the first 7 seconds of contact with your customers is integral to their buying decision and loyalty to you. - Assess your own brand against best practices. - Why you and your employee team holds the POWER to your brand success! ...and more!

PROBLEM: Most business owners spend way too much money in marketing efforts BEFORE they've even formally identified and defined their own brand value position. This tendency can cause misdirected messaging to the wrong markets, and other catastrophic inefficiencies of marketing budget spending. SOLUTION: Learn the critical differences between the function of Marketing vs. Branding and how knowing this can affect your bottom line. Also, learn the secrets of the 3 most powerful attributes of a successful brand and capitalize on them to: • Increase customer loyalty • Create brand insistence • Make marketing dollars work smarter, not harder! ...and more!

Clarify & Leverage Your Leadership Skills, Confidence & Influential Voice.” Today, when others choose to work with you, they are ‘buying’ YOU, not your products and services. They are buying into your “Why”, your philosophy, your confidence, your demeanor, and the customer chemistry you create doing what you do. You’re brand is unique, as unique as your own DNA, and when you discover even just a few of these core elements that make you YOU – you can then begin to leverage your Personal Brand power and step fully into your potential and build exponential advocacy. 70% of the brand perception your customers acquire is through personal experiences with the people representing the brand…YOU. Have you determined your Personal Brand Style? What are your core Values? How do these attributes show up and get represented in your Standards of Performance, within the experience of how you deliver what you deliver, and in your follow through?