TaChelle Lawson

The most important asset of a brand is it’s values, by focusing on your core values you create a culture that is built upon trust internally and that message translates externally ease. Talk about organic! To further that, hiring people that share your values will create a culture that is rich in diversity and inclusion.

Diversity is powerful. Cultural differences, education level, family dynamics, etc. Everyone has something valuable to offer. TaChelle speaks on the importance of diversity and how it is crucial to delivering valuable customer experiences as well as increased cash flow. Attendees walk away feeling inspired to improve their workplace culture and shake things up. What is your company doing to educate yourself on growing sales through diversity? It's a question that many companies fail to answer. The hospitality market is becoming more saturated every day - with employees becoming employers and mergers changing the landscape, how does your company stand apart and grow market share? Better yet, what share of the market are you leaving behind? There's a lot of conversation around hiring when it comes to diversity - but what about other overlooked aspects like purchasing products from different brands in your industry?