Vivian named her company CreativityMuse because she has a passion for creating and delivering experiences which guide audiences to understand and apply their own Creative Thinking capabilities in order to generate new ideas or solutions. She also coaches women around confidence, encouraging them to feel imperfect and take action anyway and has helped people who struggle with obsessive thinking to harness that energy and create opportunities and solutions that transform their experiences. She did her undergraduate work at Boston University and holds a Masters Degree in Creativity from Buffalo State College. She teaches improvisation and enjoys creating interactive group experiences.