Waajida L. Small, Ph.D.

Dr. Waajida L. Small is the founder and CEO of Capital Conscious U LLC, a leadership development firm focused on helping career and entrepreneur women find and align their purpose with their careers and business. Over the past 15 years as a human resources leader and executive, Dr. Small has helped international organizations design and implement strategies to attract, develop, and retain top talent. Using platforms such as her blog Living, Learning, Leading and her podcast Leading with Purpose, Dr. Small provides insight into the real-life experiences of women of color in the workforce and coaches and teaches strategies and best practices to position women of color for success. Dr. Small is the author of “Our Leadership Journey: Shared Stories, Lessons and Advice for Women of Color”, a book for women of color on the rise into positions of leadership and influence., which is currently available on preorder.