District of Columbia, United States •
$1,501 - $5,000
About
Thought leader, pioneering the field of Branding Law, and authoring the only casebook of its kind.
What's in a Name? The Ins and Outs of Branding Law.
One common misconception among even practitioners and jurists is that trademarks and brands are synonymous. Albeit an ov…
Make Your Mark: Trademark Basics for Startups and Entrepreneurs.
Given the critical importance of branding in the modern global economy, the study of Branding Law as a separate discipli…
Keeping Your Client's Good Name From Going Bad: Practical Advice for Marketers and Branding Agencies
Traditionally relying on intellectual property lawyers for their legal counsel, brand managers often receive myopic advi…
Your perspective matters!
What was it like engaging with WILLIAM?