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$1,501 - $5,000
About
Thought leader, pioneering the field of Branding Law, and authoring the only casebook of its kind.
What's in a Name? The Ins and Outs of Branding Law.
One common misconception among even practitioners and jurists is that trademarks and brands are synonymous. Albeit an ov…
Make Your Mark: Trademark Basics for Startups and Entrepreneurs.
Given the critical importance of branding in the modern global economy, the study of Branding Law as a separate discipli…
Keeping Your Client's Good Name From Going Bad: Practical Advice for Marketers and Branding Agencies
Traditionally relying on intellectual property lawyers for their legal counsel, brand managers often receive myopic advi…
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