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I’m Juan Carlos Velasco, founder of Scale My Profits, and I help established home-service business owners—especially in HVAC, plumbing, and electrical—remove the hidden dependency on the owner that quietly caps growth and makes selling nearly impossible. I built and rebuilt an HVAC company in Florida, then went through the hard reality of trying to sell it and learning that what looked valuable from the outside wasn’t worth anything without me. That wake-up call led me to rebuild the company from the ground up using documented processes, decision-ready teams, and systems that run without constant owner involvement. My work turned a business that depended on me into one that could grow, operate reliably, and ultimately be acquired by Comfort Systems USA.
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I’m a neurophilosopher and author based in Canada, and I work at the intersection of mind science and human agency. In my writing and teaching, I introduce a practical way to understand why our thoughts, behaviors, habits, and skills feel automatic—like a self-driving system—while also clarifying the real choice we still have as the driver. I help people move from confusion and self-judgment to clarity and control by using the framework behind my book, The Self-Driving You. Listeners learn how to notice their self-driving responses, take the wheel to override them, and then rewire their patterns so they can consistently steer toward success, balance, and the life they actually want.
$251 - $1,500