Strategic Marketing Executive: Demonstrated success developing and executing strategies to deliver revenue growth. High-impact marketing strategist with a proven track record of leading cross-functional projects and consistently meeting or exceeding business goals.
• Proven leader: Executive leadership of brand strategy and execution, known as a team player
with a strong track record of developing, promoting, and hiring talent
• Brand Strategy and Marketing: Expertise in defining brand strategy, promise, and positioning
• Inbound Marketing: Responsible for inbound marketing; with experience building online
audiences/readerships, and generating inbound traffic
• PR and Communications: Experience leading PR and communications building relationships with
the press, analysts and industry influencers/stakeholders
• Organic Search (SEO) and Social Marketing: Expertise in driving company growth through organic
marketing, including developing programs for SEO and social marketing
• Product Marketing: Successful history of executing marketing campaigns to support product and
market launches
• Marketing Creative: Understanding of the interplay between visual and
written mediums; working directly with creative teams to execute marketing campaigns
• Lead Generation: Drove inbound leads through thought leadership, webinars and online marketing
campaigns