Tamsen Webster

Leadership is all about creating action — in our customers, in our team, in the market. But what if you could go beyond creating action? What if you could create permanent change, too? What would drive that? Your culture? Your story? Your brand? Actually, it’s something visible in all three...as long as you know where to look. Your audience leaves this keynote knowing: What links how you see with what you do (and your brand, story, and culture as a result). The two things people won’t change short-term...and the one they will. A simple method for using that short-term shift to create long-term change.

At the heart of marketing lies one seemingly elusive goal: how can we actually get people to love our stuff as much as we do? Thankfully, there’s a surprisingly simple answer, and it lies in how we come up with our products and services in the first place. During this highly interactive keynote your audience learns: The three most common mistakes we make when communicating our ideas and what to do instead. The fastest way to overcome people’s natural resistance to change and how to use it in any format. The simple formula for making ideas irresistible.

So much these days relies on being seen and standing out. But when you and your competitors compete for the customers in the same markets (with seemingly similar products and services), how do you set yourself apart? As it turns out, the answer hides in plain sight, in every decision your company makes. When you find it, you have all you need to drive true differentiation — and results. In this session attendees learn: Why and how current approaches to differentiation don’t work. Why it's decisions that drive differentiation — and which ones matter most. A simple tool to reveal the unique way your organization does what it does.