Is a successful brand the result of powerful marketing, innovation, timeliness, or even product development? When the economy dives, what keeps a good brand going strong? What’s the real secret to brand development growth and longevity?
With over two and a half decades of strategic communication, marketing, and internal brand development, Suzanne’s inside-out brand-building strategy creates the clarity and actions necessary for her clients to drive consistency, distinction, and engagement long-term. Because her approach is radically different, she is paving the way companies elevate their brand position and actually reduce marketing costs while growing marketshare. Branding businesses with employees, or solo-professionals, emerging leaders, consultants, speakers, or sales agents, her Brand DNA methodology is the missing piece to brand success.
She co-founded The Global Institute for Inspiration in 2011 and helped create the ‘Most Inspiring Companies Report’ now published by Forbes.com. As an international speaker and certified trainer she thrives in front of live audiences and in virtual environments such as Microsoft Live Meeting, SBTV.com, VoiceAmerica.com, and SmallBizAmerica.com among others. Her delivery is highly experiential, engaging and fun.
As author of her most recent book; "Personal Brand Clarity; Identify, Define, & Align to What You Want to Be Known For," and "The 6 Myths of Small Business Branding" e-book and co-author of "Brand DNA; Uncover Your Organization’s Genetic Code to Competitive Advantage," also published in China, she is helping to pave the transformational highway to grow by conscious, strategic design, not by default!