The average speaker rates their confidence in their ability to market their speaking business at 4.5 out of 10. This is quite low but understandable.
The speaking industry is competitive. To reach your target audience, you need careful planning, strategic thinking, and a deep understanding of your unique value as a speaker.
There’s one area that’s easy to overlook. However, it’s highly effective in building your personal brand in the online space—video editing.
Video marketing is a relevant tool to show off your unique value. Showcasing your brand using professionally edited videos lends you credibility. Your audience is also more likely to perceive you as an expert. They’ll view you as someone who takes their work seriously and is committed to providing a first-rate experience to their audience.
In this guide, I’ll show you four ways you can leverage video editing to build your online brand as a speaker and land more paid speaking gigs.
4 Ways Video Editing Can Help Build Your Brand as a Speaker
Here are 4 easy ways video editing can boost your efforts to market your speaking business.
1. It Helps in Creating Captivating Landing Pages
To thrive in the field of public speaking in an online world, you need to create a dedicated landing page for getting speaking gigs. It’s what potential clients will use to learn what you have to offer before they initiate contact. Use it to showcase your unique value proposition and convince leads why they should hire your speaker services.
Adding a video of you in action makes it more effective. It gives visitors a sneak peek into what they stand to gain by hiring you.
See Daymond John’s page for instance. He uses a video to showcase his speaking skills.
Image via Daymond John
This video stands out because it merges clips of the following:
Daymond John in a speaking event.
Eric Schurenberg, CEO of Mansueto Ventures, giving a testimony of Daymond’s prowess as a speaker.
Daymond speaking in an interview.
There are text overlays of client testimonials as well.
A lot of editing goes into creating such a video. But having it on your landing page is sure to build the trust of potential clients.
That’s why you need to use good free video editing software without a watermark. These let you easily merge multiple clips to craft one impactful video for your landing page.
A video editing tool’s wide range of features can help you create a polished and professional video for your landing page. You can add smooth transitions from one clip to another, add text overlays and voiceovers, and remove background noise.
2. It Showcases Your Personality
If you’re a beginner, you may not have recommendations from industry gurus like Eric Schurenberg, but here’s what you can do.
As a keynote speaker, you should have a unique and distinct personality and image. For instance, take Tony Robbins, who is known for his boundless energy and enthusiasm.
Establishing a distinct brand personality comes with several benefits:
It differentiates you from other speakers in your industry and gives potential clients a reason to choose you over other speakers who may have similar expertise.
A well-defined personality combined with great content creates a lasting impression. Your audience is likely to remember you long after listening to you, which encourages repeat bookings.
It attracts people who resonate with your values. Your audience is more likely to connect emotionally with you if they share similar values. It nurtures a strong brand community.
Video editing can enhance your brand personality. With the right video editing software, you can add these elements, too:
Captions, narrations, and titles to your videos in your brand’s voice. It can be formal, casual, witty, or any other tone.
Emojis and stickers that match the personality you want to portray.
Background music, sounds, and effects to set the mood you want to associate with your brand.
Intros and outros that match your personal brand as a keynote speaker.
3. It Creates Consistency Across Your Videos
Video editing also lets you create a consistent look and feel across all your videos. Consistency is crucial in establishing a brand so your audience recognizes you instantly.
See Les Brown’s YouTube page, for example. The thumbnails share similar backgrounds, fonts, and colors in the video titles. Even the position of the title is similar. It’s a simple strategy, but it makes his videos instantly recognizable in his audience’s YouTube feed.
Image via YouTube
Similarly, you can use video editing to create consistent and on-brand videos that reflect your brand personality. Add your brand elements in all videos, such as the logo and color scheme, and use a consistent theme to make your videos noticeable.
4. Video Editing Can Help with Content Repurposing for Social Media
To reach a wide audience, you need to show off your expertise and speaking skills on social media.
There are 4.9 billion social media users, and this number is expected to increase to 5.8 billion by 2027.
Image via Statista
Clearly, social media can’t be ignored if you want to build your personal brand and market your speaking business.
Here’s what you should do.
Start by optimizing your social media profiles. Use a social media profile picture maker to create a professional picture. Write a compelling bio that mentions your achievements and indicates your niche.
See how Patrick Lencioni does it on his Instagram page. It highlights that he is a sought-after speaker and a best-selling author in the business niche.
Image via Instagram
Next, create a content strategy to ensure a steady stream of high-quality posts. Make sure you use the right type of videos in your social media marketing strategy. This is where video editing can help.
Take videos of your speaking engagements and repurpose them into short video clips for social media. You can also pick highlights from your speeches and share them with your audience.
It’s important to edit the video according to the file size, resolution, and aspect ratio requirements of different social media platforms.
For instance, an Instagram reel needs an aspect ratio between 1.91:1 and 9:16 and a minimum resolution of 720 pixels. There are different requirements for Facebook videos, YouTube, and LinkedIn posts.
If you’re up to the challenge, use the right video editing tools to crop, trim, and resize the clips to fit the respective social media file size and aspect ratio. A good video editing software solution even lets you upload the clips directly on various social media platforms.
Ready to Use Video Marketing to Strengthen Your Personal Brand as a Keynote Speaker?
Video marketing is a fun and engaging way to build your personal brand and get more speaking engagements. It’s also crucial in creating impactful videos that attract and engage with your audience.
From creating social media videos to adding engaging videos to your landing pages, video editing can help you with all your brand-building efforts. Go ahead and give it a try. Good luck!
About the author:
Gaurav Sharma is the founder and CEO of Attrock, a results-driven digital marketing company. He grew an agency from 5- to 7-figure revenue in just two years | 10X leads | 2.8X conversions | 300K organic monthly traffic. He also contributes to top publications such as HuffPost, Adweek, Business2Community, TechCrunch, and more.