Alex Frolov

CEO

HypeAuditor

Country or state

Available to

Europe,

North America,

...

City

London

Fee

Languages

Volunteer

Yes

Personal Details

Bio

Alex Frolov is CEO of HypeAuditor and one of the Top 50 Influential Industry Players in 2018 according to Talking Influence.

Alex is leading the way in improving transparency within the industry and created the most advanced AI-based fraud-detection system to set the standard for making influencer marketing fair, transparent and effective.

Current position (1)

CEO

HypeAuditor

Presentations

Presentations (2)

Influencer Marketing Without the Proper Checks & Transparency Will Not Work

Influencer fraud on Instagram is the rising problem in the industry. This is a problem that plagues companies across the market in all countries. According to our internal research, about 60% of influencers worldwide use artificial methods to increase their number of followers or engagement.

Metrics that most marketers use at the moment don't work anymore. They could be easily inflated by influencers.

The State of Influencer Marketing 2020

The State of Influencer Marketing is based on HypeAuditor research of over 8M influencers worldwide. In this report, we carefully study the dynamics of changes in key indicators in Influencer marketing and influencer fraud. To make the study more practical, we examined changes in the overall range of influencers by tiers and specifically for five countries: The United States, The United Kingdom, Germany, France, and Japan. After this lecture, the listener will get deep insights on what indicators to look at, to choose the right Instagram influencer.

Past talks (4)

Influencer Marketing Without the Proper Checks & Transparency Will Not Work

Affiliate Huddle

London, UK

June 5, 2019

Influencer Marketing Without the Proper Checks & Transparency Will Not Work

Influencer Marketing Show

London, UK

October 21, 2019

Influencer Marketing Without the Proper Checks & Transparency Will Not Work

INREACH

Berlin

September 23, 2019

Influencer Marketing Without the Proper Checks & Transparency Will Not Work

INFLOW Qatar Summit

Doha, Qatar

March 21, 2019

All (1)
Videos
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Expertise (7)

Media & Marketing

PR & Communications

Influencer Marketing Influencer Identification Instagram Influencer Marketing Influencer Marketing Channels

Awards & certifications (1)

The Best Influencer Marketing Tool

INFLOW Awards

2019