Chris Gwinn

I am Chris, the founder, and CEO of Great Lakes Advisory.

I built my company around standardizing operating procedures, leadership development, documenting processes, instructional design, training, and getting everyone aligned. I have successfully implemented a 100% remote team, increased productivity, and promoted autonomy with my employees.

Great Lakes Advisory makes businesses easier to manage by documenting their processes, clearly defining their standard operating procedures, and having world-class training experiences to get everyone aligned, so the company runs on repeatable processes.

I share a passion for operations, processes, finance, investments, and working with people. I hold a bachelor’s degree in accounting and finance from Marquette University. And I have earned the right to use the Chartered Financial Analyst® (CFA®) designation.

Outside of work, I love spending time with my wonderful wife, Courtney, my Australian Shepherd, Igor, and our families and friends. In my spare time, I am an avid golfer and enjoy running, cycling, and CrossFit.