David J Dunworth

In a world of Me-Too business models, standing out from the crowd is not easy to accomplish. Millennials are not about stuff; they're seeking experiences. Something to create memories, not possessions. Millennials would go skydiving than sailing, experiment with sushi than a hamburger and fries. To compete, you'll have to offer something different from your competitors. Crafting outrageous experiences is no easy task, but anyone can do it with the right frame of mind. Let the creative juices flow as you delve into the world of Outrageous Customer Experiences.

Not every small business is brick and mortar. Many of us are consultants, coaches, attorneys, CPA's and a zillion other careers doing things on our own. We need to generate leads just as much as the next person, but marketing an individual is a lot different than doing so for a business, isn't it? Not so. Sure, there are tactics that won't do well for a solo-preneur, but everything begins with the Brand. This presentation speaks to developing a compelling story, brand building, and generating leads that can sustain.

It's all about digital, but what does that really mean? Demand Generation is much more than a cliche, it's the way business grows. The demand generation ecosystem is centered on targeting ideal customers when they want to be. The collaboration of digital solutions driving demand through engaging messaging, content and delivery mechanisms is the way forward in 2017 and beyond.