Dr. David S. Cohen

It is a well-documented fact that when employees align with the company’s values, a new strategic advantage is realized. To gain the strategic advantage through your people means executive leaders must lead by example and celebrate the values while holding those who don’t live the values accountable.
The workplace as we know it is in the process of radical change. People have more work options than ever before. Individuals are finding, post-pandemic, that their priorities have changed. They wish to work in a place that goes beyond just getting a paycheck. Employees need two critical elements to be happy and engaged: alignment with the company values and the ability to work in a place that gives meaning to their lives.
Discover
- Your authentic culture
- Why culture change fails over 85% of the time
- Discover how to learn your 'corporate legends."
- How to identify our corporate artifacts to know your authentic culture

Leadership & employees must have a mutual understanding of the company’s values & the behaviours that define the values must reflect the company’s authentic behaviours. If not, the employees will not know what is expected. The key to psychological safety is predictability. Employees know it is a great workplace when they own and live the values.

The combination of values alignment and working towards a purpose answer the why. The result is well documented that companies meeting these significant criteria result in higher retention and outstanding financial results.

How do you build a shared understanding of their values?
How can you build a shared understanding of the values (it is not posters, Post It notes)?
What is the impact of stating your values but not living them?

You will be prepared to explain the connection between employees aligned with the values and successful execution.