Jenny Hoffman (she/her) is a neo-soul music fan and soon-to-be-certified spiritual director who does creative strategy, in that order.
She’s on a mission to help people unlock creative marketing with soul. Currently, she does this as a creative strategist at Spotify. In her role, she leads her team’s creative outreach strategy, facilitates brand workshops with Spotify’s top partners, supports cross-functional initiatives, and, after 7 years at the company, is still figuring out how to turn on private mode while listening to her Guilty Pleasures playlist.
Jenny started her career in media planning, buying, strategy, new business, and business development. It was her multiple internships at Publicis Indianapolis and McCann Erickson NY that initially convinced her to join the wonderful world of advertising.
Jenny has been named a 4As Media Rising Star, Indianapolis 500 Princess, Culture Club Chair, Women@ Lead, Global Team Co-Host, and Miss Congeniality (during her short-lived pageant career).
She grew up in Indiana as a triplet in a family of six and, after a stint in NYC, now resides in Santa Monica, CA. When Jenny’s not working, she loves reading, leading silent retreats, and, after growing up in a landlocked state, spend time at the beach and hike outdoors.
Check out her website (with videos of her presenting) at www.jennyhoffmanmarketing.com.