The drive to do is what characterizes me. Currently, I am responsible for the global brand strategy, development and communication of Cálem, Barros and Velhotes within the portfolio of Port and DOC Wines at Sogevinus. Started as a Mathematics Teacher, then moved to Sonae as a Business Analyst, starting later my career in Marketing at the same company. Later, moved to Unicer as part of Super Bock's Brand Management team, responsible for the brand's 360º digital strategy and daily operation as well as other many brand visibility, awareness and engagement projects. I was then promoted to Brand Manager of all the Craft & Specialty Beers (Super Bock Selecção 1927, SB Stout, SB Abadia, Brooklyn and Grimbergen) within the group Portfolio with the launch of CORUJA to be highlighted.
Earlier, I studied Mathematics (University of Porto) hence the will to combine analytical, creative and strategic skills.