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About
Laurent Hren is a global marketing leader with more than 20 years of experience helping organisations navigate digital transformation, AI adoption, customer engagement, and business growth across telecommunications, technology, life sciences, healthcare, and B2B industries. He currently leads global marketing platformisation initiatives and strategic event programmes at Orange Business, supporting AI, cloud, cybersecurity, digital infrastructure, and platform-based business transformation. His sessions combine strategic thinking with actionable takeaways, helping audiences understand not only what is changing, but what they can do about it. Attendees leave with practical frameworks, real business examples, and a clearer understanding of how to leverage AI and digital platforms while maintaining the human relationships, trust, and customer experiences that drive long-term success.
Marketing to Humans and Machines: How AI Is Changing Customer Discovery, Trust and Business Growth
AI now sits between every company and its customers, and increasingly it’s machines reading our marketing before people …
Customer Experience as a Growth Engine
Most growth problems start long before they show up in the pipeline: the company has stopped listening. What customer-ce…
Leading Marketing Through Transformation
Transformation rarely fails on strategy; it fails on Tuesday afternoon, in the middle of the org chart. Lessons from lea…
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