Laurent Hren
Global Marketing Leader | AI, Marketing, Customer Experience & Digital Transformation Speaker
Netherlands The •
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About
Laurent Hren is a global marketing leader with more than 20 years of experience helping organisations navigate digital transformation, AI adoption, customer engagement, and business growth across telecommunications, technology, life sciences, healthcare, and B2B industries. He currently leads global marketing platformisation initiatives and strategic event programmes at Orange Business, supporting AI, cloud, cybersecurity, digital infrastructure, and platform-based business transformation. His sessions combine strategic thinking with actionable takeaways, helping audiences understand not only what is changing, but what they can do about it. Attendees leave with practical frameworks, real business examples, and a clearer understanding of how to leverage AI and digital platforms while maintaining the human relationships, trust, and customer experiences that drive long-term success.
Speaking Topics
Signature Programs (4)
AI now sits between every company and its customers, and increasingly it’s machines reading our marketing before people do. What that changes, what it doesn’t, and why the companies that win will use AI to become more human at scale, not less.
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Most growth problems start long before they show up in the pipeline: the company has stopped listening. What customer-centric organisations actually do differently, drawn from five industries’ worth of getting it wrong and right.
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Transformation rarely fails on strategy; it fails on Tuesday afternoon, in the middle of the org chart. Lessons from leading marketing through change in corporations of thousands and companies of thirty.
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