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About
Laurent Hren is a global marketing leader with more than 20 years of experience helping organisations navigate digital transformation, AI adoption, customer engagement, and business growth across telecommunications, technology, life sciences, healthcare, and B2B industries. He currently leads global marketing platformisation initiatives and strategic event programmes at Orange Business, supporting AI, cloud, cybersecurity, digital infrastructure, and platform-based business transformation. His sessions combine strategic thinking with actionable takeaways, helping audiences understand not only what is changing, but what they can do about it. Attendees leave with practical frameworks, real business examples, and a clearer understanding of how to leverage AI and digital platforms while maintaining the human relationships, trust, and customer experiences that drive long-term success.
Marketing to Humans and Machines: How AI Is Changing Customer Discovery, Trust and Business Growth
Why AI Won't Replace Human Relationships
Exploring why trust, customer experience, events, and human engagement remain competitive advantages in an AI-driven wor…
Building AI-Ready Marketing Organisations
Practical guidance for CMOs and business leaders on adapting teams, processes, governance, and skills for successful AI …
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