Award-winning digital marketing consultant, Mary Cate Spires is the leading expert on using data and research to improve marketing ROI. While in college, she was introduced to the world of digital marketing through an internship with KeelySaye.com. With an aptitude for strategy and analytics, Mary Cate quickly fell in love with digital marketing and was promoted to inbound marketing specialist. She has since has embraced the lessons she learned to forge her own reputation as a digital marketing expert.
Mary Cate graduated summa cum laude from The University of South Carolina in 2015 with a degree in Public Relations she accepted a position with MyCheck, a New York City-based startup. In her role as inbound marketing manager, she saw firsthand how HubSpot’s marketing approach drives top-line revenue growth. From there, she began working for Smartbug Media, the highest rated Hubspot Partner agency in the world, as a inbound marketing consultant.
Today, Mary Cate specializes in ROI-Driven marketing. Under her mantra, "Don’t spend money on marketing if you aren't measuring key performance indicators,” she helps clients set and measure realistic goals and hits them time and time again -- pivoting when necessary to optimize what’s working and quickly abandon what isn’t.
The University of South Carolina named Mary Cate, Public Relations Senior of the Year and was part of the Public Relations Students Society of America's Bateman Team. Her team placed third in the national competition and received the prestigious Public Relations Society of America Mercury and Silver Wing awards.
Mary Cate has continued to receive accolades throughout her career as a digital marketing consultant. At the Arbor Company, she was awarded three Platinum, two Gold, and two Honorable Mention Marcom awards for her work in digital marketing excellence and senior care marketing.
Her insights have been featured on ABC News and in noteworthy publications and podcasts like Chief Marketer, HubSpot, and Maiden Voyage. Mary Cate helps leaders build a strong customer base to experience high return on investment. Her unique approach dives deep into data and research to help businesses make marketing decisions work smarter not harder.
Digital Marketing Specialist
Marketing strategy is like building a house. All good houses start with a solid foundation. The easiest way to make sure your digital-marketing foundation is solid is through research.
To get a full understanding of who you are marketing to, how they make decisions, and what else is out there, it is important to deep dive into both your potential customers and your competitors.
In this session, you will learn where to start when it comes to customer and competitive research.
I am passionate about success and improving marketing ROI.