Mary Cate Spires

Marketing strategy is like building a house. All good houses start with a solid foundation. The easiest way to make sure your digital-marketing foundation is solid is through research. To get a full understanding of who you are marketing to, how they make decisions, and what else is out there, it is important to deep dive into both your potential customers and your competitors. In this session, you will learn where to start when it comes to customer and competitive research.