Want to know what makes me a brander like no other? I’m tall and terrible at sports.
Seriously, when you grow up tall you start life believing you’re a star athlete until you actually try em. Your parents will tell you it builds character, but if I wanted to avoid being thrown in lockers, I knew I needed to tell my story a different way, which meant I had to see it differently too.
This might explain my over 25 year obsession with brands. I see the true story they’re not always able or prepared to see. Does this make me a misfit? Yes indeed!. Fifteen years ago I started an agency full of em and since then we’ve had the joy of helping brands big and small find their own truth by embracing their own bad athletes - in whatever ways apply to them. Overtime, my team @ Brand Heroes got tired of hearing my opinions, so I spread them to the airwaves as the brand expert on Global Radio and TV and in the classroom as an Adjunct Professor of Branding.
Oh and I write musicals. Ask me about that sometime.