Shelley Dunagan
Founder • SellXSell
Manchester, Massachusetts, United States •
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About
I don’t give motivational talks—I fix pipeline and forecast accuracy. Most companies don’t have a pipeline problem—they have a truth problem. Deals look real but aren’t qualified, and forecasts rely on optimism instead of evidence. I install MEDDIC as an operating system across Sales, Finance, and Leadership—creating one language, one inspection cadence, and one standard for deal truth. What you get: • Pipeline you can trust • Forecasts you can defend • Faster deals, higher win rates • No more surprise misses If you want a keynote that actually changes how revenue is run—not just talked about—this is it.
Speaking Topics
Signature Programs (2)
A keynote for executive teams on turning pipeline guesswork into forecast certainty. Attendees learn how to inspect deals, enforce MEDDIC discipline, and align Sales, Finance, and leadership around a single source of truth.
Key Takeaways
- How to identify and eliminate unqualified deals that distort the forecast
- Implement a repeatable pipeline inspection cadence using MEDDIC
- Align Sales, Finance, and leadership around a single, reliable forecast
Audience
CFOs, CROs, CEOs, and revenue leaders responsible for pipeline, forecast, and revenue performance.
Format
Duration
45-60 minutes
Delivery
A hands-on executive session where real deals are pressure tested in real time. Leaders walk through active pipeline, identify risk, and make clear commit, at-risk, or remove decisions. The session installs a repeatable inspection cadence and enforces MEDDIC discipline across Sales, Finance, and leadership. Teams leave with immediate clarity on forecast reliability and a framework they can apply to every deal moving forward.
Key Takeaways
- Pressure test live deals to expose hidden risk and false commits
- Apply MEDDIC rigor to improve qualification and deal confidence
- Establish a repeatable inspection cadence for ongoing forecast accuracy
Audience
CFOs, CROs, CEOs, and executive teams responsible for pipeline accuracy, deal execution, and forecast accountability.
Format
Duration
60-90 minutes
Delivery
Your Experience with Shelley
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