Tami Belt

You’ve heard of Public Relations. You think it might be beneficial to help market your business or nonprofit but you’re still puzzled about what it is and how it fits into your Communication Strategy. Tami Belt, award-winning Public Relations professional with 30 years of experience, will solve the Public Relations puzzle by showing you how the pieces fit together. All the pieces need to be in place to be able to see the big picture. You’ll learn the many ways Public Relations can help you: • share your story • build relationships • shape your brand • create conversations No hype, no hacks, just common sense solutions you can start implementing today.

You don’t own your brand. It's not your logo, your tagline or how you describe your company or nonprofit. Your brand is in the mind of your customers. It's their perception your organization. The good news is you can help shape their perception through the stories you share. ​Branding Your Story identifies the top places to find the treasure trove of stories inside your organization to build relationships, create conversations and endear your brand in the hearts and minds of your customers, employees, donors and volunteers and the community.

Translating your mission, vision and values into a strategic communication plan will give you a clear path with actionable steps to keep you on track. Once you know where you’re going it’s easier to make decisions and not get lost in the chaos of endless possibility. Community Engagement, also known as Corporate Social Responsibility, strategically helps you build relationships, create conversations and connect with your employees, customers, donors, volunteers and community. Research shows that companies who are involved in their communities enjoy: • increased employee satisfaction and retention; • enhanced image in the community; • increased market share; and • a better place to live work and conduct business • more press coverage