4 strategies you need to grow your businesses as a solopreneur speaker

Esther Snippe 22 Nov 2018 18 min reads

4 strategies you need to grow your businesses as a solopreneur speaker

Have you heard of the “plateau effect”?

It’s defined as “A force of nature that lessens the effectiveness of once effective measures over time.”

For example: your friend has started a new exercise or weight loss regime, and at first they are making loads of progress.

But then something happens, well—actually, nothing happens.

You ask them how it’s going and they say “I’ve plateaued.”

Or maybe you’re learning a new language. At first, you make leaps and bounds and it is going very well.

But then it begins to feel like you aren’t progressing at all. You might be doing all the same things you were doing before, but it seems like and you stay at the same level for weeks, or months, or even years.

While it doesn’t get any worse, it certainly isn’t getting any better.

It has plateaued.

Now, originally, a plateau had nothing to do with languages or physical fitness—it crossed over from French to English to describe a geographical shape.

As if you are climbing a mountain to your goal, and you’ve hit a long flat plane where you are not going up or down—everything just stays the same.

Sometimes the same thing can happen to your speaker business.

At first, you are scaling quickly and making great headway. You’re getting great new clients and speaking opportunities and your social media following is doubling, then tripling.

But then you get to this certain level, and you are just stuck.

You aren’t making any more money than you were before, not really any new clients, and your audience seems to be the same people time and time again. Your business isn’t moving.

Some speakers might be fine with this, but we bet that if you are here reading this article, you are on the lookout for ways to start leveling up your business: to get off the plateau and start seeing some new, and exciting growth.

We are going to outline 4 strategies you can use to fire up your business growth, so you can start climbing up the mountain again.

Here is a quick brief on what we will cover: