The Art of Crafting Unique Brand Stories
At least four million new businesses are registered in America every year. As a startup founder, you have to get ahead of these businesses to stand out. And you can do so through storytelling. Your brand story is the key that can make people love your brand. And once that’s done, you can make it extremely big.
You may have heard of Apple, Walt Disney, KFC, and Facebook – who hasn’t? Many people know about their unique origin stories and love them because of it. People who get inspired by success stories don’t miss a chance to talk about their brilliance even if they are not their customers.
So how can you become a household name and draw people to your brand? Let’s see how you can introduce your brand to the world.
Tips to Tell Your Business Story in an Engaging and Compelling Manner
You need to tell your audience what your motivator was – the trigger that led to your startup or business. Tell them what your end goals are. These elements make up your brand story. Remember the song “Stars” by Nina Simone? She sings, “We always have a story,” which is true for your brand.
And this story will have to have some necessary elements. They include your failures and successes, any experience that made you rethink and develop your product, comments and feedback you received, and so on.
You have to be honest when telling your story. And you’ll see that people will show interest. Though you’ll have to add emotions to your story a little carefully. The goal is not to sound overdramatic. People want the brand to be truthful; when that’s understood, they will remain connected to your business.
Understand your Audience
Your audience has a unique mental filter, and they will look at things in the context they grew up in and their relevant worldview. If your business wants to attract car enthusiasts, you have to tell your story in a way that draws these people in. You have to do your homework about your audience and know about the trends they follow and their preferences.
Your potential customers will lose interest in your brand if they think you do not have regard for their likes and dislikes. Around 79% of consumers say they will likely buy from a brand that shows it cares about them.
Be Concise and Direct
Countless startup founders and CEOs are trying to introduce their brands and products to people. The first few minutes of your pitch are extremely important, and you must go right here. Start with an opening line that makes your audience put aside their current thoughts and focus on what you are saying. Talk about how the business is about them, and why they should listen to your journey.
Get to the point and keep building on it – which means you must add more information to what you have said before and should not keep repeating yourself. As your story picks up pace, your audience will show more interest and make a connection. Your listeners will lose attention if you riddle your speech with facts and data. You should share data in a way that helps people retain the information and receive it with more interest.
Connect your Audience with your Product
When you set out for work, why do you make a quick pit stop to get coffee from your favorite brand? It is because you see the coffee as something that kicks start your day, and if the flavor isn’t available that day, you take it personally.
Good brands make people see their products as their own. It would help if you made your audience see how your product is all about them and that you’re a bridge between them and their needs. People will love it and intently listen to you.
Ask and Take Questions
You may be familiar with stand-up shows. Many comedians do “crowd work” to keep their audience engaged. And it makes sense. How will you feel if you’re made to sit in a hall and listen to a speech without any opportunity to ask questions or engage in any manner? You’ll lose attention and want the speech to end soon.
Your listeners love to be part of the discussion. Reply to them with more energy to encourage more people to ask questions. You’ll have to be concise though. For example, someone may ask you how long does it take for an LLC to be approved; you should keep the answer short and to the point. Unnecessary information or detailed replies also cause people to lose interest.
You have a unique brand story that deserves recognition. Use emotions and interesting stories to build your story. When customers develop a personal connection with brands, they remain loyal to them. The power of a brand story is immense, and you should take advantage of any opportunity that allows you to reach out to more people and promote your brand.
