

Ewa Lombard
Assistant Professor • Montpellier Business School
Switzerland •
$251 - $1,500
About
I bring neuroscience to business and finance decision-makers to sustainabilize their performance
Speaking Topics
Signature Programs (2)
Brain is a prediction machine Adaptation to change in the environment involves surprise and emotion When learning is easy and change is exciting Why changing the brain feels difficult Conditions to make adaptation to change easier
Trust and belief formation In this part of the talk, I will lay the grounds for understanding trust in finance: from money as a unit of trust, through the game-theoretic study of evolution of trust, to cultural differences in attitudes towards money. We will talk about greenwashing and greenhushing, and the moral dilemmas that lie ahead of sustainability reporting officers in the jungle of ESG-compliance standards. We will also touch upon the psychology of stubborn choices: cognitive dissonance, confirmation bias and selective exposure.
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