Frances Reimers

In today’s online world your personal brand is being developed with or without your participation. In this session you will learn step-by-step how to build and maintain the narrative you want to tell the world – effectively and efficiently. Attendees will learn about how to deploy their brand using all marketing mediums – paid, earned, owned, and social, for long-term personal brand strength and growth.

Professional services firms are built on person-to-person relationships. In today’s digital marketing sphere, each of your employees can build and maintain a personal brand generating leads, boosting visibility, adding to the searchability of your firm, and capturing results not possible from advertising or waiting on referrals. In this session you will learn step-by-step how to build and maintain an employee-first marketing initiative for long-term company growth.

While the traditional press release isn’t dead as some have claimed, old-school PR that relies solely on media outreach is fading away. Today’s PR focuses on the PESO model, using a combination of Paid, Earned, Shared and Owned media for communications. This session interactive will show how integration of marketing and PR will take you much further than the old-fashioned press release model.