Frances Reimers | SpeakerHub

Personal Details

Bio

We live in an online world where your personal brand is being created with or without you. That said, for some, the idea of creating or managing their brand isn’t relative. For others, it is completely overwhelming.

At Firestarter we provide presentations and trainings help individuals and business demystify the relevance of creating or growing their brand in a fun, energetic, and easily digestible way. My sessions go beyond just social media application and teach attendees to use every medium at their deposal – paid, earned, owned, and shared media.

Personal branding just isn’t my job – it’s a way of life. And my passion for the topic and real-world experience shines through in every presentation.

For me, the field of integrated marketing and PR is strategic, creative, never boring and—with the right strategies in place—very effective in reaching personal and/or business goals.

If you would like to build or expand your visibility and are interested in learning more about Firestarter, please feel free to contact me at [email protected] or 202-731-2649.

I look forward to hearing from you.

Current position (2)

Founder and CEO

Firestarter Communications LLC

Director of Corporate Visibility

PCI Communications

Presentations

Presentations (7)

Harnessing the Power of Your Story: Personal brand tips and tactics for every professional

In today’s online world your personal brand is being developed with or without your participation. In this session you will learn step-by-step how to build and maintain the narrative you want to tell the world – effectively and efficiently. Attendees will learn about how to deploy their brand using all marketing mediums – paid, earned, owned, and social, for long-term personal brand strength and growth.

A Brand for Each Employee – Growing a Company by Growing Your Employees’ Personal Brands

Professional services firms are built on person-to-person relationships. In today’s digital marketing sphere, each of your employees can build and maintain a personal brand generating leads, boosting visibility, adding to the
searchability of your firm, and capturing results not possible from advertising or waiting on referrals. In this session you will learn step-by-step how to build and maintain an employee-first marketing initiative for long-term
company growth.

PR’s Evolution via the PESO Model (Paid, Earned, Shared and Owned Media)

While the traditional press release isn’t dead as some have claimed, old-school PR that relies solely on media outreach is fading away. Today’s PR focuses on the PESO model, using a combination of Paid, Earned, Shared and Owned media for communications. This session interactive will show how
integration of marketing and PR will take you much further than the old-fashioned press release model.

Speaking Your Mind But Managing Your Brand: Professional Athletes and Social Media

Earned Media is Not Dead: Leveraging traditional journalist and bloggers

Content is The New Black

Developing Your Brand: A guide for aspiring athletes

Past talks (4)

A Brand for Each Employee – Growing a Company by Growing Your Employees’ Personal Brands

Washington Networking Group

Arlington, VA

2016

Infographics: Worth a Thousand Words

Regan Communications Visual Communications Summit

Portland, OR

2015

THE New PR: The PESO model (PAID, EARNED, SHARED AND OWNED MEDIA)

Mid-Atlantic Marketing Summit

Baltimore, MD

2016

Content is the New Black

Associations Forums of Chicagoland

Chicago, IL

2014

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Books & Articles (1)

Just Say Hello

Awards & certifications (4)

40 Under 40 Award

Alexandria Chamber of Commerce

2016

Women of Distinction Nominee

National Association of Women Business Owners

2014

Young Women of Achievement–Leader Award Nominee

WIN

2013

Women Who Advance Excellence in Associations Award Nominee

ASAE

2012

Reviews

Testimonials (1)

Frances Reimers would be a welcome addition to any program. We have proudly featured her several times, and her sessions and presentations have been cited as the highlight of the event. Her expertise coupled with an outstanding delivery leave the audience with great ideas and takeaways they can use immediately. She has my strong endorsement, and I hope to get the chance to work with her again soon.
J. Robinson
National Biodiesel Board
Verified

Personal Details

Presentations

Books & Articles (1)

Expertise (21)

Awards & certifications (4)

Reviews