Stuart Harris

If getting new customers into the Sales Funnel is meant to be the ‘hard bit’, surely stopping them from dropping straight out the bottom must be the ‘easy bit’. Well? … Isn’t it? These days, customers are becoming more and more ‘Brand Dis-loyal’, gone are the days when a customer’s loyalty ensured that they stayed with the same bank, utility company or mobile phone provider. With so much competition for new customers, companies are taking their eye off of satisfying the needs and wants of their existing customers. Unless a customer feels valued and wanted, they will jump ship as soon as their contract comes to an end. Using the principles of a kid’s game, Stuart will demonstrate how simple it is to prevent your customers dropping straight out the bottom of the funnel every time their contract comes to an end The analogy is a simple but a dramatic and effective one.

In these days when customers need to feel valued and businesses are being ranked by their Net Promoter Score or Customer Satisfaction Score, you better be delivering a First Class Service, otherwise your customers will go elsewhere. In the Hospitality Industry, customers don’t mind paying the price of Fillet Steak if they are getting Fillet Steak. What they don’t want to do is feel like they are paying Fillet Steak prices and get served Mince. So, are you providing your customers with a ‘Fillet Steak Service’ or is it ‘Mince’? In this session, Stuart will demonstrate Seven sure-fire ways to make sure your customers are more than happy to pay a full price for a full service.

Are you or your sales teams only able to close a sale by discounting prices? If so, it’s time to say NO! How can you and your Sales Teams Sell on Value and Not on Price? Every time they knock 10% off, how many more new pieces of business do you or your team need to get before the business breaks even? You’ll be surprised. In this Keynote and Workshop, Stuart will share 30 years of Sales experience in how to grow your business on Value Propositions and not on Discounts.