April Welch

It is an awful fact, tragedies are now happening every day. Mass shootings, pedestrians being run down by vehicles, bombings & the list goes on.  As a marketer, it can be difficult to know what to do with your social media voice during these tender times. Do you say something? If so - what? Does your silence show support or offend?  In this presentation you’ll learn: * How To identify whether you should say something * What to say (& when to say it) * What your online community needs from you during a tragedy Join Social Media Marketing Strategist, April Welch, as she teaches you conscious communication techniques while shining a light on the darkest hours an online marketer faces … public tragedies. Complete this class with confidence from your customized handbook that will guide you through what to do the next time mass tragedy strikes.

It’s that moment when you think, “Wait? What!?!”. Followed quickly by, “That’s not where I published/posted that!”. And finally, the realization of, “Um, I just made a HUGE mistake”. What you do next is actually more important than the digital sin you've just committed! Social media marketing strategist, April Welch, shares examples of “hiccups” and how they were handled. Learn from others, discover best practices and leave with an I.C.E. (In Case of Emergency) plan of action. Learn: *What to do once the “hiccup” has happened *How to plan for the worst and expect the best *Who else has had to face the angry mob, are they still around? This presentation is for anyone who works in, with or around social media!

All business have them, many shudder at the thought of dealing with them … ***REVIEWS*** In this presentation, you'll learn: * How to identify where consumers are talking about your business (good or bad) * What to do about “fake reviews” * Why appreciating your Super-Fans pays off BIG Social Media Marketing Strategist, April Welch, will guide you through etiquette and best practices for all kinds of “sticky” situations!