Beverley Theresa

Users are the product marketers are buying on social media. How can we use user social media data ethically (and unethically - for education purposes) to gain insight into our target audience? What tools exist to scrape and monitor social media platforms for public data? Attendees will learn how to find and use social media data to their business' advantage and learn the pros and cons of using data that users thought was "private".

Are digital marketing "best practices" actually the best? Think outside the box and examine why these strategies and tactics are considered best practices. Take a risk and learn what happens when you execute the opposite of best practices, what actually works... And what doesn't.

When you get a billion notifications buzzing on your phone from Twitter you know that a) You either won at finding awesome content that's engaging or 2) You #failed yourself into a social media disaster. In this session, you'll see real world examples of social media mega PR blunders businesses have made and how to learn from their mistakes. Whether you're tippy toeing your way into social media or fully immersed with a huge presence and following, Beverley's presentation will give your business the tools to create a social media crisis management strategy and teach you how to be prepped for dealing with "oopsies" that lead to shut-your-business-down mistakes.