Beverley Theresa | SpeakerHub

Personal Details

Bio

Rogers Communications tagged Beverley as one of Canada's leading experts on social media and digital strategy. She undoubtedly has the know-how, but audience members also love her humor, sass, authentic viewpoint, and real-life examples that clearly illustrate what to do and what not to do. Attendees literally make changes to their social media pages on the spot while laughing out loud! She is regularly crowned "crowd favorite" at social media and digital marketing conferences. And, because she's so easy to work with, she gets invited back!

Beverley has spoken at major conferences and intimate workshops, online and in-person, always breaking down social media marketing into relatable, real-life situations and solutions, so that everyone walks away with a strategy to impact their online presence.

As Beverley says, "I'm not a big fan of "thought-provoking", "motivational" or "fluffy" presentations. I like when someone teaches me something I can go home and try. If someone is paying $300+ for a ticket, they need to LEARN and be able to DO something afterward, not think about a pie in the sky (I really like pie though)."

If you want your audience to be engaged, educated, entertained and make real changes, secure Beverley as your speaker today!

Current position (1)

Social Media Consultant

Beverley Theresa

Degrees (1)

Marketing and Advertising

NAIT

2004 to 2006

Presentations

Presentations (3)

Mining Social Media for Customer Data

Users are the product marketers are buying on social media. How can we use user social media data ethically (and unethically - for education purposes) to gain insight into our target audience? What tools exist to scrape and monitor social media platforms for public data? Attendees will learn how to find and use social media data to their business' advantage and learn the pros and cons of using data that users thought was "private".

The Otherside of Best Practices: Does executing the opposite of what experts say actually work?

Are digital marketing "best practices" actually the best? Think outside the box and examine why these strategies and tactics are considered best practices. Take a risk and learn what happens when you execute the opposite of best practices, what actually works... And what doesn't.

Don't Call 911 - Social Media in Times of Crisis

When you get a billion notifications buzzing on your phone from Twitter you know that a) You either won at finding awesome content that's engaging or 2) You #failed yourself into a social media disaster.

In this session, you'll see real world examples of social media mega PR blunders businesses have made and how to learn from their mistakes. Whether you're tippy toeing your way into social media or fully immersed with a huge presence and following, Beverley's presentation will give your business the tools to create a social media crisis management strategy and teach you how to be prepped for dealing with "oopsies" that lead to shut-your-business-down mistakes.