Cydney Peyton Walton

Discuss which parts of the sales journey marketing teams can realistically be expected to impact and will examine the direct and indirect ways marketing contributes to growth. It will then help attendees translate key marketing fundamentals to performance metrics that leaders understand and support.

Research shows when marketing and sales are aligned, campaign performance metrics rise and sales cycles shorten. Learn to generate more and better leads through your digital campaigns by bringing Sales into your campaign planning process to create laser-focused messaging, content that sticks, and leads that convert.

Uncover the keys to Marketing - Mission - Messaging - Media - Money - Measurement - Ethics to learn how to integrate communication into your existing marketing plan. Save time and money. Build a plan that establishes objectives, considers cost and measures to ensure strategic alignment and campaign success.