I was born to brand. And so were you.
Whether your customers are consumers or other businesses, your brand has the power to create the condition I call Irrational Loyalty, a bond so strong that your customers would feel they were CHEATING on you were they to choose one of your competitors.
I'm on a mission to create more than $1 Billion of financial value for other people's businesses through the practice of branding. Most branding experts are either academic or theoretical. I use plain English and actionable techniques to empower any entrepreneur or business leader to build a bullet-proof brand that drives growth. I am compelled to share with entrepreneurially-spirited leaders with a "grow or die" mindset what I've learned and proven in my work with the biggest brands in the world.
Your brand should elevate your customers' self-concepts. Your brand should be meaningfully different. And overall, your brand should make your customer the HERO in his or her own life. When we work together, I will enable you to win with branding by teaching, coaching and DRIVING you to uncover the "ah-hahs" that open up new conceptual and financial territory for your business. I'll give you and your team the kick in the pants you need to achieve relentless focus and alignment that leads you to make smart decisions about what to do, and most importantly what you don't.
I am the founder of Sol Marketing, a consultancy that has led successful strategy engagements since 2003 for global brands like Dell, Microsoft, and NBCUniversal, and for numerous digital brands, including Allrecipes, Cheezburger, HomeAway, and many more. A leading expert on brand disasters, I'm also the author of two bestselling business books: Branding Is Sex: Get Your Customers Laid and Sell the Hell out of Anything and Irrational Loyalty and have been featured in USA Today, Wall Street Journal, Inc., Entrepreneur, Fortune, Forbes, and other major publications.