Deb Gabor

In this engaging and action-packed keynote, Deb Gabor works with audiences to help them understand how to make their customers the heroes of their own stories. Strong brands help their customers solve problems, present a positive image to the world, feel empowered, feel accomplished, and feel like the hero in their own personal stories. Think about what happens when you're feeling like you're on top of the world and everything is working out the way you hoped it would. Deb Gabor puts you in the mood to create a powerful brand that connects with your most important customers – the ones most highly predictive of your success. Define what is a “brand” and the concept of Irrational Loyalty Understand the importance of branding for informing marketing strategy Learn how the most valuable global brands create Irrational Loyalty and how you can use those practices to your brand’s own advantage Walk out with two powerful exercises you can use on the job the very next day

The Ideal Customer Archetype: Do you ever wonder how top brands create irrational loyalty among their users? The world’s most profitable and well-known brands bond in highly emotional and compelling ways with the customers who are most likely to spend the most money with them. Sol Marketing CEO and founder Deb Gabor leads this highly interactive workshop guiding attendees through identifying and profiling the customer who is most highly predictive of a startup’s success using the “Ideal Customer Archetype” methodology. Through the use of hands-on exercises, audiences learn to use this method to go beyond traditional demographic and firmographic profiles to hone in on behavioral and attitudinal attributes that enhance the climate of consideration for their brands and products. TAKEAWAYS: Understanding the ideal customer archetype methodology Getting inside your customer’s head Segmenting and targeting customers Bonding emotionally with customers Becoming part of customers’ self

When starting your business, there's a lot to think about – your product/service, your team, your employees. But there’s also your brand. You want to make a big splash, but you don't have a big budget. Free social media is a good place to start, but there are strategic things you can do up front to dial in your strategy to ensure you maximize the use of your limited funds and unexpected low-cost opportunities to build your brand's visual and verbal assets. This class is highly interactive, so expect to roll up your sleeves and begin the process of defining your brand’s core DNA and go-to-market strategy. Takeaways THIS SESSION ABOUT BRANDING FOR EARLY STAGE COMPANIES WILL EXPOSE YOU TO THE FOLLOWING IDEAS: Basics of branding – what it is and what it isn't Why and when to brand your early stage company Using DIY techniques to define your brand's core DNA and story Building a visual and verbal identity on the cheap Growth hacking your go-to-market strategy