Jason Falls

The cluttered media landscape has forced brands to use third party trusted influencer to reach audiences to create awareness and drive customer acquisition. But influencer marketing is a wild west with no rules, standards or guideposts. This presentation cuts through the B.S. -- including B.S. influencers -- and connects you with the right strategies to reach new audiences.

How many times have you thought about your story arc when planning your content calendar? You’re going to start to when you hear Jason Falls’s latest thoughts on social content strategy. Falls’s ideas have been engineering engaging social content efforts for brands since the early days of social. Join him on a fun and raucous ride through his latest approach of “authoring” a social storyline that keeps your audiences informed, engaged, sharing and wanting more. And yes, he’ll make you laugh a lot along the way.

Brands succeed in digital marketing with outstanding content marketing. But it’s not about “going viral” as much as it is about strategically designing content that stands out. Learn how to inject life into your brand’s online presence by pushing emotional triggers and feeding your audience insatiable content they can’t stop sharing.