Jim Signorelli

Comparing brands to stories is a very simple yet highly effective way to determine how you should go about the branding process. The StoryBranding Processl™, which is the subject of Jim Signorelli's award-winning book, will be discussed with examples and, of course, stories. This is a very entertaining and enlightening presentation especially relevant to entrepreneurs and start-ups. When you walk out of the room, you will have a new tool that will help your brand stand out against competitors and foster stronger bonds with existing customers. You will also know how to turn your employees into brand advocates.

This is a training program for leaders in the use of oral storytelling. Learn how to better engage, influence and motivate others using specific storytelling methods. This training program has been used by companies like Microsoft, IBM, Wrigley, Coldwell Banker, Capital One, Coca-Cola and many other companies around the world. For an in-depth overview of the program, visit https://story-lab.net/storytelling-for-leaders/

This is a training program for sales professionals and change agents. It is designed to provide participants with practical storytelling methods that will engage, influence and motivate audiences. It is currently being taught to major companies in 22 countries around the world. For an in-depth overview of the program visit https://story-lab.net/storytelling-for-sales/