Maureen Ballatori

Your customers have countless ways to spend their time. How do you attract them to your farm? In this workshop, we will explore branding and marketing strategies to get customers in your doors and keep them on-site longer. This is a working session where you will be guided through clearly defining your brand including how you talk about who you are, how to build your target audience segments, and ways to leverage various marketing tools like public relations, social media, and email marketing.

Business owners in the food, beverage and agriculture industries will learn how to identify your target audience and discover the emotional and functional reasons why your customers choose you. You will also learn how to write a compelling value proposition and will create a marketing plan in the workshop.

Not all packaging is created equal. And when it comes to consumer purchases in retail stores, your product packaging is even more important. You have mere seconds available to catch the consumer’s eye. Bring your existing packaging or packaging examples you’re considering and we’ll engage in a working session to discuss design, packaging engineering, and sustainable packaging design. All products are welcome (food, beauty, etc.).