Terra L. Fletcher

Seven in 10 employers struggle to find talent with the proper blend of technical know-how with people skills. Add in high turnover rates and a generation of older workers retiring, and it’s a talent acquisition perfect storm. You’ll leave this session with a revamped recruitment and retention plan — so you can hire and keep people with advanced cognitive and interpersonal skills.

Positioning yourself as a leader in your field is crucial for career advancement, but many struggle with what and where to share, compounded by time constraints. Whether you’re an experienced professional aiming to enhance your image, an HR specialist seeking visibility, or a young professional new to online positioning, this session offers practical insights. Led by Terra L. Fletcher, a fractional CMO, you’ll learn to craft a personal brand that aligns with your career goals, identify optimal platforms to grow your brand, and maximize your digital impact efficiently. Understand how to craft a personal brand that enhances career goals. Identify appropriate platforms (e.g., LinkedIn, personal websites) for professional visibility. Learn strategies to maximize digital impact while managing time effectively.

Learn how to make your company irresistible to top talent with powerful employer branding and recruitment marketing strategies. In this session, you’ll discover how to craft a brand that attracts the right candidates and build recruitment campaigns that get results. Leave with practical, actionable steps to boost your talent pipeline and hire the people who will drive your business forward.