Ron Johnson

Modern business leaders understand that brands are built from the inside, not the outside and that if brands are built from the inside, HR professionals (the guys and gals most likely to be responsible for company culture and employee engagement) should be a part of their organizations’ branding teams. This workshop is designed for CEOs, marketing professionals and HR specialists, and explores how organizations can tear down the silos between their branding and HR teams and replace those silos with powerful organizational synergies.

Even the most clever marketing or advertising campaigns can be completely derailed by disengaged employees delivering poor customer experience. Branding is a team sport! No matter how creative your marketing team may be, they simply can’t build a strong brand on their own. This workshop is designed to help companies build a highly engaged brand village of employees, customers, vendors and other stakeholders who are excited about helping your organization achieve its branding and business goals.

If you want to truly reposition your organization in the minds and hearts of employees, customers and the wider business community, everyone, from the highest levels of leadership to the newest team member in the organization, needs to understand what will be fundamentally different about the organization moving forward, what the organization stands for and what types of behaviors will not be tolerated. Before launching marketing, advertising or social media campaigns to the public, your employees should be fully sold on the organization’s new direction, should be excited about helping it to achieve its branding and business goals and should know exactly what their new roles and responsibilities will be moving forward. This workshop is designed to teach business leaders to reposition their brands from the inside, starting with an HR-led employee engagement program before passing the baton to marketing to announce your rebrand to the world!